Benji Brown- Copywriter
Danny Sutherland - Art Director
Deforestation is a continuing issue that has yet to be fully addressed in the UK.
Our thought process is this, you won't care about a problem unless you are directly affected by it. So let's do that.
We show the public the effect deforestation has first hand, through personifying the dark side of WWF.
The Lumberjerk (in partnership with WWF): A series of experiential TV/social media advertisements and stunts that 'socially experiment' how people react when their homes, communities and gardens are destroyed or 'deforested' by the Lumberjerk. Aggravating the public into aiding WWF and raising awareness on the problem.